Hi! I'm a senior creative executive producer with a passion for bringing ideas to life across all mediums—photo, video, 3D, experiential, digital, exhibitions, murals, etc. I specialize in global production, with a knack for navigating overseas shoots and securing the right local creative teams to make every project seamless.
While I’ve recently focused on travel and hospitality, my experience spans product and brand marketing, crafting compelling campaigns at scale. I operate as a local in London, New York, and Los Angeles.
In addition to campaign production, I run programs that support brands through a hybrid model of art buying and creator partnerships. We match products with photographers and creators to efficiently produce high-quality assets—think of it as seeding, but purpose-built for ecomm, email, OOH etc. It’s a streamlined, cost-effective way to build a content library beyond just social.
Beyond work, I have a background in medical research, am a certified wine sommelier, love the beach, dabble in crypto, and sometimes take photos of rubbish (IG: @ummanduhh).Give me a shout: