Levi’s 501 Day Video
To celebrate 501 Day — Levi’s annual celebration of Levi’s iconic blue jean – we created an integrated content campaign. “We are all Collaborators” follows chain stitchers, embroiderers and fashion designers, showing unique ways they’ve customized pieces. Interview highlights, behind-the-scenes, and stop motion GIFs were posted to Levi’s social channels. The full “We are all Collaborators” video gained over 1.8 million views on YouTube. The campaign came to life with customization at select retail locations.
