Everlane ReNew Concept Shop

To create hype around the ReNew product launch and inspire consumers to reduce plastic use in their lives, we created a 14-day experiential retail pop-up in SoHo. The 3,000 square-foot space housed an eye-catching art installation of 5,000 discarded plastic water bottles and educational displays. A collection of outerwear made from 3 million discarded water bottles was available for try on and purchase. To accompany the retail design, we programmed workshops, panels, and events including a panel with the founder of Everlane and a zero waste weaving class! 4,000 people attended and 12.5K units were sold in the first week.

https://www.everlane.com/renew-campaign