Amanda Weidman
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Levi’s® // Fall Line Assortment

Levi’s Global Merchandiser Summit

Produced a global merchandising summit located at Pier 35 in San Francisco with 20+ creative stakeholders. This activation was intended to bring this vision to life while honoring the democratic values that form the foundation of Levi's. The multi-day buildout brought together global merchandisers, local retail staff, and global leadership for a week of classes, programming and celebrations.

Guests were immersed in seasonal Levi’s fashions and brand values. Event elements included educational fabrication elements, audio tour programming, large scale banners, seasonal photography, and custom product displays.

AGENCY: Imprint Projects
PRODUCERs: AMANDA WEIDMAN & Peter Heirendt