Amanda Weidman
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Away // F.A.R. Launch

Away F.A.R. Product Launch

This campaign was for the launch campaign for Away’s new outdoor collection, F.A.R—For All Routes, encouraged their community to look at the world differently by getting outdoors. Using photography with intriguing angles and dynamic motion elements that flipped scenes upside down, this project encapsulated the idea that a change in perspective can come from venturing outdoors. This was shot in Slovenia.

EXECUTIVE PRODUCER: AMANDA WEIDMAN

CREATIVE DIRECTOR: ALLY BETKER

ACD: Josh Engmann & Thomas Kemeny

ART DIRECTOR: BECA DUTRA

PHOTOGRAPHER: Jens Ingvarsson