Away New Product Line Launch
This campaign was for the launch campaign for Away’s new outdoor collection, which encouraged their community to look at the world differently by getting outdoors. I oversaw production for all launch assets, including ecomm imagery and campaign assets across web, OOH, retail, ecomm etc. Using photography with intriguing angles and dynamic motion elements that flipped scenes upside down, this project encapsulated the idea that a change in perspective can come from venturing outdoors. This was shot in Slovenia.
