Amanda Weidman
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Google Play // Change the Game

Google Play Games Change the Game

Forty-nine percent of mobile gamers are women but only 23% of game developers are women. To address this disparity, Google Play launched the Change the Game Design Challenge – a contest for teen girls. We created a series of documentary films following each of the five finalists. The videos earned 2.2M+ impressions and 58K+ organic views within two weeks of publishing, successfully inspiring a generation of young women and promoting diversity in the gaming industry.


Agency: Imprint Projects

Senior Producer: kat kennedy
Producer: Amanda Weidman
Director: Andrew Litten
DP: Ben Mullen
Editor: Andrew Litten